Here's a list of the top hunters you can approach. If your launch is successful, you may be fielding a lot of questions, requests for press, and investor inquiries. It's better for your brand, too :-) These hunters are mostly very nice and cooperative when you just ask them to hunt you. Triple-check your taglines, imagery, and messaging before actually using it on Product Hunt Be physically prepared for launch by testing your server capacity Be prepared for follow-up. Most of them have thousands of followers, and they will all get notified once you launch. Get a famous hunter - It's easy to say "meh, I'll just hunt myself or ask one of my friends" but NO! You'll gain a huge impact from big-name hunters. The algorithm rewards products with a high number of comments. Huge mistake! You should reply to all comments immediately. So don't forget to ask your fans to click on the button before upvoting!Įngage with everyone - I sometimes see startups that launch products, bring all their network to upvote and comment, and don't reply to the comments. The reason is that PH wants to know that people actually visit the product before creating a buzz around it (part of their fake detection algorithm). I saw so many startups creating beautiful videos to waste, just because the sound was an important element in the first few secs!ĭon't forget the "GET IT" button - when you ask your friends & family to support your launch, you must also ask them to click on the "GET IT" button on Product Hunt. Therefore, it is crucial that the first few seconds include big text / captions. Research shows people respond better to shorter words and sentences, and since people discovering products on PH see dozens of products, it's important to stand out and create a message that's super-short and clear.Ĭreate a mute-ready video - Product Hunt auto-plays videos without sound. It’s important to note that most of these didn’t actually come through the Product Hunt launch, rather from the buzz we generated around it.
But the more words you write, the less impact you'll get. You want to explain everything about your new product. Name & tagline must be ridiculously short - I know, I know. Here's a great example of such 24-hours plan from a startup called Amy, and we created something very similar to our own. Plan your day like the greatest launchers - make a plan for each moment of your launch day. That's why you must take 10 minutes to review the day's launches, and only if there isn't a major brand launching can you launch yourself. There is no telling when Spotify, Amazon, Google, or Shopify will launch a new feature that day (they can crush any other launch thanks to their existing audience). Why? Because luck plays a huge role in Product Hunt success. Never launch at 00:01 - you should always launch at 00:10 or 00:15. Product Hunt is on PST new products hit the homepage at 12:01 a.m. Product Hunt is our "natural habitat" :) Our first product won 1# of the Day, 1# of the Week, and 2# of the Month two years ago, and now we're doing it again.īased on my experience, here are a few lesser-known tips & best practices for launching on Product Hunt: Best time to launch on Product Hunt This is not a straightforward answer. I'm a Growth Marketing Manager at the startup Mine.
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